Responsive: Design Process 2 - Idea Development

Shapes we considered for the bottle and packaging using visual research for inspiration. We had liked the original of idea of the bottles or packaging fitting together using a geometric or tessellated shape. The shapes we were finding from the visual research was perfect for this. The hexagon looked to much like honeycomb so we flipped it to a more diamond like shape, this gave it a more gem like form but meant it wasn't freestanding the right way up. It was a tessellated shape which meant they could be stacked together which would be create for a shelf attraction and appeal for point of sale. We realised that the bottom wouldn't ever we level but I solved this by suggested a pre moulded platform they stack onto which fills in the bottom level of the gems but provides a flat surface. We had found a potential shape for the bottle and packaging now. Now to see if the packaging could work 3D or would need to be flat.

From looking at gemstone cuts I took the shapes created from tessellated shapes formed at the centre of the cut and made my own on illustrator.

Using the nets I found in my research was the same shape gem that I had sketched out. I made a few mock ups of them to see how it would work for packaging. The top and bottom were a lot longer than the middle which would have to be altered for our packaging as it needs to fit the perfume bottle height.

I tried different shapes and fitted them together to see if they would be able to be stacked like our idea. Although they could be fitted together it wasn't possible to stack for our idea as one had to be rotated and the other gem net didn't fit properly.

 
I tried changing the gem net so the middle section was longer and the bottom and top sections were shorter so that it would be more suitable for the packaging. The top would slip off the middle section. The bottom would have to be altered so that it attached to the middle section but the rest twisted from a point down into a flat surface so it could be stored on a dresser.

This however didn't seem like it was going to work as it meant there wasn't room for the tab, this would result in the removal of a surface across the net which would mean two off the middle section. 

I was beginning to realise that this packaging idea might not be worth pre suing as it stands it doesn't free stand and would need some special paper engineering to make it rotate flat, it didn't stack together for the shelf and point of sale display and we could alter the net easily to get the right ratio for the perfume bottle to fit instead. With the time frame we have we may to start focusing on a much more minimal idea with the paper engineering and build the concept stronger in other ways.

| looked at some art deco typefaces I had for the name of the range. A lot of them were to decorative and didn't fit with the look we were looking for. My favourite was 'coffeeshop' I found from my research on art deco typefaces.