The Brief
Analogue cameras are a thing of beauty but also something of the past. The use of digital technology and phone devices have destroyed the true use of cameras and photography to the point where cameras which use film and produce printed photographs have been lost and forgotten. Inform society on all things good about analog cameras and why they should not be forgotten through an exhibition. Present and persuade the use of the film camera to bring them into every home and childhood once again.
Background
Analog photography is frequently used as a title for those who are keen to work with, or do work with more traditional types of photography; dedicated online communities have been established in which like-minded individuals together share and explore historic photographic practices. Analog photography has in fact become much more popular with younger generations who have become increasingly interested in the traditional photographic practice; sales in film-based cameras began to soar, and youth were seen to embrace some 19th-century technology. Urban Outfitters, a popular clothing chain has picked up on the trend and now offers more than 60 product combinations relating to cameras, most of which are film-based.
Polaroid used to be one of the most popular tools for analog instant photography. Facing the digital revolution, Polaroid stopped production of analog instant film in 2008. A company called Impossible Project acquired Polaroid's production machines in order to produce new instant films for Vintage Polaroid cameras and to revive the analog Polaroid photography technique.
Considerations
Consider how the exhibit is going to display the different attributes to analog cameras and photography. Think of how innovative design and formats could be used to encourage and persuade the audience into interacting with analog cameras. What kind of design and technology does the audience respond to and use themselves? What could you utilise that is already out there and encouraging analog photography? Consider why people don't use it today and why.
Target Audience
In order to bring back analog photography we need to attract those who do and don't no about it's benefits. Key people to attract are those who used to use analog photography or grew up around it as they will be the ones to persuade back to the technology. The people who aren't familiar need to be persuaded towards it over there current use of digital photography.
The audience are creative, open minded and sociable. In regards to age it varies from teenagers to 50's but the main focus should be on the teen and young adults as they are the ones who create and respond to trends and technologies most.
Tone of Voice
Due to the nature of the subject and the audience it needs to be engaging through a fun and friendly tone in order to attract the audience to the exhibition.
Deliverables
Final products and proposals for your response to the brief this may include mock ups, final artwork, fully functioning index file andsupporting media, ready for online hosting.
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