I decided to do some promotional posters for the range so i experimented with using the patterns
realising how difficult it was to read i realised that i could play on the fact that people who need glasses can't see very well and with the pattern being so hard to focus and busy could play with type and this factor
i thought about putting the glasses in the posters and having the text focused within the lenses
i think this works well visually and as well as demonstrating the new range advertises specsavers practice of helping people find glasses
experimenting with other patterns and backgrounds
i thought about using a variety of glasses to hit different markets, styles and tastes
I wanted to use the different problems with sight with this idea and therefore looked at long and short sightedness and used the qualities these have to change the type
I then looked at contact cards with specsavers details
to zoomed so made the image smaller within the lens
playing with background
opposite side
i want a subtle background which is very faint
this is the wrong colour and to visible
still to visible
i think i will have to test print these in order to get them right
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