Design Principles: What is a line? - Branding

I started looking at how i could spread the new range into a brand and what kind of visuals i could create. I just wanted to experiment and see how it looked.

These were way to busy for eye

I tried a larger version of the pattern but still it was to manic

I looked at branding well known glass company Specsavers with the range as i thought it could be special range linked particularly to one company were they alter there brand towards the target audience.

Again i think this is to busy