Brief: (What is the problem you intend to solve?)
Glasses being plain, old and seen as unattractive
Who needs to know? (Who is your audience? Be concise no more than 10 words)
Young people who wear glasses
What do they need to know? (Be clear and specific)
Glasses can be modern, stylish and attractive
What will they respond to? (How will they connect/understand the outcome?)
The aztec pattern set of glasses and company products - posters,stationary,display stand etc
What is the research required? (What do you need to know in order to complete this brief to the fullest potential?)
Primary - glass companies - design - products
how people view glasses
Secondary - glass designs - young people campaigns - age ranges
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