Monday 26 March 2012

Interim Evaluation

Evaluate the problems that you identified and had to resolve within the brief


Hotdog Booklet: Problem I identified in this brief is that my initial  design required the laser cutter which i had not been induced on and my hand wasn't accurate enough with the scalpel to cut out such a quantity of circles. Resolving this I redesigned my idea to which it still involved stitching and buttons but was possible in the time and of quality.


Proverbially Yours Message and Interpretation: Problem I identified in this brief was the colour limit of two colours plus stock but i resolved this by adapting the design and printed on yellow stock. This improved my design visually and kept within the brief guidelines.


PPP Partner Dps: Problem I identified in this brief was that indesign requires images of a certain resolution and need to be scaled to size which limited my design ideas as i could use images off the internet. I resolved this issues by scaling the images to size before i placed them within indesign and using images i made on illustrator and photoshop instead of internet generated images so it didn't effect printing.




Evaluate the key considerations that you had to take into account when investigating this brief


Stamp It: I had to take into consideration the size of the stamp when investigating the imagery i wanted to use for this brief.


100 things..: I had to take into consideration that the topic had be something i was interested in and could look deeply into for a long period of time.


CoP Essay: I had to take into consideration the reliability of the sources i was looking at when researching about my chosen topic. 


Evaluate the research activities that you had to undertake in order to resolve the brief


What is a line?: I had to undergo an eye test in order see what paperwork you received in getting a prescription as they wouldn't give it out without one. This helped me resolve my brief as i knew what format and information i needed to involve to be appropriate to my idea.


How to buy an engagement ring: I had to ask people about there personal experiences and troubles with buying an engagement ring. This helped me solve the brief by realising the market we were trying to research and what people struggled with giving us the information we needed to include.


Evaluate the examples of secondary research that informed your design decisions 


Communication is a virus: We had to take into consideration the size of the twitter display picture for our logo as it had to be visible and clear in that small space therefore we had to research into twitter pages.


What is a line: From my secondary research i saw trends within aztec patterns and this informed my design decisions when producing my own from glasses imagery.




100 things: My secondary research into locations in which people read and the connection between having a coffee and a reading a book was prime to my design decisions in what formats where most appropriate.


Evaluate the examples of practical research that informed your resolution


What is a line: As stated above my practical research of having an eye test informed part of my resolution for this brief as it created a suitable set of formats i could work with.


Alphabet soup: My practical research in the form of an interview with my partner informed my solution as it gave me an insight into my partners personality that i could then apply to the typeface in order for it to reflect her as a person


Evaluate the breadth of initial ideas that you generated in response to the brief


Format and Grid: I generated two pages of design ideas for this brief and i feel there is a reasonable breadth of ideas within those however i feel i could of possibly researched into more layouts to vary my designs even more.


Design Principles Circles Hotdog booklet: Looking back i feel my initial ideas do have a breadth and are very varied as i thought of different routes i could down for circles and felt the brief was very open and therefore thought of different processes i could use rather than just print.



Evaluate the breadth of visual investigation that you explored before deciding on your design direction



Proverbially Yours Message and Delivery: I looked at a range of visuals including images, type, costumes, mail shots and nets before i decided on my final design direction. This allowed me to go into the right direction for the brief and stay within the guidelines given because id explored a variety of options visually.


Design if about doing: For this brief  i looked at breadth of visuals as i didn't no what direction to take including poster design, photography, famous imagery, famous film scenes and then after getting an idea i liked and thought could be visually different i then furthered my visual investigation by looking into visuals for that idea before deciding on appropriate material, layout, imagery and type to suit the design direction i wanted to follow.





Stimulated Approach
I began with this brief by formulating a various set of research including visuals and information as the topic being environmental needed research to formulate a strong concept. As a starting point i used the ideas from the brief on environmental factors and then stemmed onto my own looking at symbols, facts and stamp design.


Intuitive Approach
This approach came within my design direction from categorising my research into sections and forming ideas for the different areas and using my intuition to focus on something in particular which i thought had the best concept and i saw best visually once i had drawn out some ideas. I feel this subconscious nature also came when choosing layout, colours and appropriate symbols and imagery to use.


Systematic Approach
This came when i designing on illustrator as i rescaled in enlarging my designs, rearranging the visuals, structuring a grid to create a layout for a all the designs, extracting and combining visuals to get the visual i wanted and reproducing the stamps across the set.

Design Principles: What is a line? - Prescription Record

From my research I've created a prescription record leaflet with all the details and information from there eye test. I used the same type i had used for the posters to make them work as a set.

I changed the tick boxes to having the pattern as a fill with a low opacity to alter it from the usual formal style.



I also put the back ground the same with an even lower opacity

Front cover - using the same idea as the appointment card to keep theme within the products


Back

Friday 23 March 2012

Stamp it! - Crit

When i had my crit it was pointed out that they weren't very readable as some of them were actual words such as cycle and act and others weren't e.g. duce. It was suggested that i could create a double meaning with those with words as it could be appropriate to the subject and as it stood the visuals didn't communicate what they were supposed to say. I was to think about what i wanted to say and also look at the abbreviation for RE wether it was a full stop or colon.


I tried creating a colon with the recycling symbol as i had originally done as a full stop

i didn't think it worked so changed it to a regular one and placed the icon within the counter of the R

i decided to show what i meant by reuse and the envelope by showing that people can reuse there old envelopes 

i changed the arrow so it communicated it more clearly

for react it was said that they didn't even notice it was an off symbol so i decided to use a more obvious symbol of the light bulb and put the off icon inside - this wasn't visible enough so i decided to make it larger inside
for the double meaning i wasn't sure how to incorporate it but then i thought of people acting for the environment through protest for example for city lights to be turned off

i didn't like how these visuals were placed or looked, i don't think they made sense

i decided to change the bin to a recycle bin to communicate that you should remember to recycle what your throwing away, tilting the 'R' into the rubbish and added two people together almost doing a high five to suggest you become a member of the community in doing so

playing with the colour and positioning of the visuals


i changed the envelope so that there was a continuousness through the stamps of something being good for the environment, i don't like how the colour is with the background however and it pulls away from it being the same envelope as the other visual


i added an arrow from the can to the bike and changed the colour of it to the bike frame to show that it transforms from one object to the other

i changed the envelope back to white to in force its the same one, i don't like the react stamp as i don't feel it communicates well and the two visuals don't connect for the double meaning where as the others do


i changed it to a light bulb which is on to show that people should react to lights on by turning them off

I also created a first day cover packet which i had got confused as to what it was

Design Principles: What is a line? - Appointment Cards

After doing some research into the print of Specsavers and there system I realised an appointment card would be more appropriate than a contact/business card. Also record of the prescription is another option i could design.
when small scale the pattern didn't work so this led to making even smaller versions of the pattern



this is better

front
after getting confused with other briefs i realised i been using the wrong typeface and therefore changed it




Design Principles: What is a line? - Eye Test

I went into Specsavers to get there paper based products involved in the system of an eye test and prescription in order to see what formats would be appropriate to design in connection with the new range of glasses. However they were unable to give me any. I did manage to get some useful handout booklets










When i left slightly defeated i saw Boots Opticians and went inside to ask them, they also said no but recommended i have an eye test to see the process in which they go through so i agreed. 
I had an eye test and all was well with my eyes and from this i got:



Design Principles: What is a line? - Development

I decided to do some promotional posters for the range so i experimented with using the patterns
realising how difficult it was to read i realised that i could play on the fact that people who need glasses can't see very well and with the pattern being so hard to focus and busy could play with type and this factor



i thought about putting the glasses in the posters and having the text focused within the lenses

i think this works well visually and as well as demonstrating the new range advertises specsavers practice of helping people find glasses

experimenting with other patterns and backgrounds



i thought about using a variety of glasses to hit different markets, styles and tastes







I wanted to use the different problems with sight with this idea and therefore looked at long and short sightedness and used the qualities these have to change the type












I then looked at contact cards with specsavers details

to zoomed so made the image smaller within the lens

playing with background


opposite side

i want a subtle background which is very faint

this is the wrong colour and to visible
still to visible
i think i will have to test print these in order to get them right