Responsive: Design Process 2 - Plan of Action

Plan of action
What do you need to do?	Who is responsible for doing it?	When does it need to be done by?
-       Secondary Research Existing brands The brand What’s available to us Perfume Bottle shapes Topics of scents The market Unisex audience -       Concept discussion -       Initial ideas -       Blank brief -       Primary Research Point of sale Context Advertising	Emily Imogen Emily Imogen Emily Imogen Emily Imogen Both Both Both Imogen Imogen Imogen	Monday 18th Wednesday 20th Wednesday 20th Friday 22nd Wednesday 4th