Design Practice 2: Camera Formats

Formats:

I looked at a range of formats that are used within the purchase of a camera and how it is different from different types of cameras and different eras. 

This is a Diana f+ camera which has been reproduced again and sold in a new era and created a new range of themed editions. The exterior packaging box came with a window plastic mould that fitted round the camera holding it in position rather than addition packaging such as wrapped wires or cable ties and also protecting it from any harm in the process of being purchased. It features a number of languages which show it is an internationally sold product. It then contains a patterned outer section of thick card that hold the plastic section tightly within the box. Over laying this is a die stamps box lid which reveals the camera in position but close the contents within the box. This would be hard to immediate as I don't have access to this stock, it would be difficult to fold by hand without it being messy and I don't have the means to mould plastic over the camera.

Another format that came in the contents was an information booklet which was saddle stitched as it only had a few pages. It is on cheap stock with no particular special features because it isn't something to be kept particularly special just provide information on how to use the camera in multiple language. It features a long fold out at the back which had images of the original camera. This would be easy to imitate in the studio as its a standard book bind but printing of the long fold out would make it a bit more tricky to print yet still possible.

The other publication that came was a hardback book on stories and photos taken with the same type of camera. It has a fabric hard cover and it has been perfect bound. There is a lot of content within the book and the cover has been printed and stuck on top of the fabric. Practically this wouldn't be possible for me to produce in uni and would possibly have to be a format which is produced else where.

A fold out mini booklet publication. This would require a long sheet of paper in order to produce and therefore would be quite costly in uni to produce but it would be doable especially at a different scale. 

Canon Snappy is an old camera and this is an original version of the product which was created in a different era. This is visible in the little publication with information on the use of the product with the minimal use of colours and also the lack of other formats included within. It is simplistic and not flashy but practical in its purpose. Unlike the Diana it comes with case and no publications of the use of the camera for photography. This is due to the fact that the Diana has been reproduced in a different era and are encouraging the use of analog photography and the camera again whereas the Canon was in the prime of that type of camera.

The Nikon Coolpix is a modern digital camera. It came with lots of different publications with various information which were all black and white on cheap thin stock and purely for informing and educating the user. The box contained wires and a cd with software on also. The difference between the three different types of cameras is clear through the different formats used and needed for it as well as the era it was produced.