analogue film photography
name translation is 'sunlight' after a small Japanese town
corporate philosophy of “Trustworthiness & Creativity”
technological innovation and changing trends
recognition for superior quality and reliability
the color yellow in their logo expresses breadth and passion. The color black is intended to convey trust and quality, confidence.
the rays represent the future, and express Nikon’s mission, will and future possibilities.
Kwanon, the Buddhist Goddess of Mercy, and embodied the Company's vision of creating the best cameras in the world
precision equipment, where accuracy is fundamentally important
notice are the edge on the C, very distinct a, x height, the tail on the letter n
letters are thicker, most likely for visibility.
“holy scripture” and “criterion or standard of judgment.”
a unique sharp-edged point that reflected the company’s aim of gaining worldwide recognition.
red color in the Canon logo represents energy, determination and business responsibility
rounded type font and distinctive "a" give the name a more contemporary look.
rounded typeface giving it a simpler and visually attractive form.
the red and yellow “trade dress” colors
“box logo” a more contemporary and modernistic feel.
red color in the Kodak logo represents love, passion, courage, expression and defines the moments of life
more contemporary design, a streamlined rounded look and distinctive letters
black - professional, quality
colour spectrum
colour spectrum
No comments:
Post a Comment