Strengths:
- Striking packaging! The black works really well on black, looks mat/textured at the same time, the laser cut looks really good and sophisticated, i can see this packaging in topshop.
Areas for improvement:
- Could be more experimental with the size of the packaging, i think it would of worked really well on a larger scale, what is each bag for?
Abbas:
Strengths:
- Really clever laser cut idea. Looks Classy. Well assembled.
Areas for improvement:
- Might be hard to read & take in from distance as it's black on black
Considerations:
- Maybe have more variety with sizes + ranges of nets
- Maybe laser cut the logo out but have a different coloured stock showing through behind to make moto stand out
- Maybe with different stocks like orange might have a clearer laser cut bit, all burn
Jack:
Strengths:
- High level of craftsmanship
- Sleek, clean and minimal
- Impressive use of laser cutter adding texture to the design
Areas for improvement:
- All small packaging - more creative with sizing
- Too thick a stock, splitting on the edges
Considerations:
- Range of sized nets
- Colour underlay to promote the type
- Different stocks to see if it becomes more visible although I enjoy black
Overall groups feedback:
- Stock quality
- Craftmanship
- Range of nets - range of design
- Colours & use of design
- Context of brand/net e.g. hanging up would need slots
Other things to take into consideration :
- Some packaging nets are recognisable (eg. batteries) and its hard to move away from that even if its rebranded
- The way you open the lid means you have to turn around which brings your attention to the instructions (eg.hairdye)
- Famous nets eg. toberone, coke cola bottle - Its for a specific brand and becomes part of its branding
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