Tuesday, 23 October 2012

Design Production: 7 knows things about Printing

Based on lithographic printing

Colour Models -

  • CMYK
  • RGB
  • Hexochrome
  • Spot Colour
  • PMS - pantone matching system
Formats -
  • Standard ISO paper sizes
  • A & SRA sizes
  • Imperial (North America) verus Metric (rest of world)
    • good for standard size but with off cut
  • Tabloid (compact), Broadsheet, Berliner
  • Envelope 'C' series
Stock -
  • weights (gsm)
  • Finish - gloss/silk/matt/coated/uncoated
  • Laid or wove
  • Boards, cartons
  • Plastic & acetates
  • many more..
Artwork -
  • Document set up
  • File format and fonts
  • Spellcheck
  • Colour specification
  • Printer marks
  • Pre-flight check
  • Mock ups
  • Proof
  • Sign off (really important)
Print Process - 
  • Lithographic
  • Gravure
  • Screen print
  • Flexography
  • Pad printing
  • Six colour
  • Laminate - gloss/matt
  • Foil blocking
  • Embossing/de-bossing
Finishing -
  • Binding (what type?)
  • Folding & creasing
  • Die stamping/drilling
    • die stamping - inside cut out
    • die cutting - outside cut out
Costs -
  • Get a quote early on before you start the job if possible
  • Identical specification for 3 print estimators to work to
  • Learn roughly what things cost (unit cost)
  • Understand viable minimum quanities
  • Extras/Authors corrections
  • Delivery? - is it part of cost

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