Colour Models -
- CMYK
- RGB
- Hexochrome
- Spot Colour
- PMS - pantone matching system
Formats -
- Standard ISO paper sizes
- A & SRA sizes
- Imperial (North America) verus Metric (rest of world)
- good for standard size but with off cut
- Tabloid (compact), Broadsheet, Berliner
- Envelope 'C' series
Stock -
- weights (gsm)
- Finish - gloss/silk/matt/coated/uncoated
- Laid or wove
- Boards, cartons
- Plastic & acetates
- many more..
Artwork -
- Document set up
- File format and fonts
- Spellcheck
- Colour specification
- Printer marks
- Pre-flight check
- Mock ups
- Proof
- Sign off (really important)
Print Process -
- Lithographic
- Gravure
- Screen print
- Flexography
- Pad printing
- Six colour
- Laminate - gloss/matt
- Foil blocking
- Embossing/de-bossing
Finishing -
- Binding (what type?)
- Folding & creasing
- Die stamping/drilling
- die stamping - inside cut out
- die cutting - outside cut out
Costs -
- Get a quote early on before you start the job if possible
- Identical specification for 3 print estimators to work to
- Learn roughly what things cost (unit cost)
- Understand viable minimum quanities
- Extras/Authors corrections
- Delivery? - is it part of cost
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