Penguin
Analysis -
Brief:
bring a classic childhood tale into the new generation - reinvent it
Problem:
books are old fashioned and children aren't read bed time stories anymore
Need to know:
the story/the characters/audience/penguin company
Already exists:
the original versions other child story books
What they want:
cover design - imaginative
stands out - in store and digital
cover copy supplied
design to template
178mm x 129 mm
spine 20.6mm
Research -
Ideas:
whole series of books
campaign for bedtime reading
promotion
interactive installation
What happens if...?
I don't stick to book size
I make a series
Make it interactive
It becomes an installation
Wind in the willows:
Parents past experience
Childhood
Storybook
Mole
Animals
Bed time reading
Fantasy
Fictional
Creatures
Ideas -
- Die cut illustrations
- Keep sake book
Foiled text hardback
Wrapped in a sleeve box with tissue
Precious item
- Use aspect of child development - senses etc.
- Walk through installation of childhood classic stories:
Character connection them
Walk through cut out characters into new story
Things to Research -
- Book shops:
What stands out?
Child books
Other copies of story
- Online presence
- Famous child stories
- Children books now
- What makes a book keepable?
- What do parents like?
- What age group children and parents by classics?
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