From my design sheets i decided to play around on illustrator. I went with the shape of the oval in the middle as thats what the penguin logo is like.
I quite like it pure and simple but i think i will add the pattern so it links more with the advertisements
the pattern needs multiplying into the background texture
this ruins the legibility and readability of the text
i think it looks better without the white and blending in the material
i lessened the opacity because i think it looked to busy and should be more delicate and subtle
blending in the texture
cut out example
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