These are the points that i picked up on:
- more breadth in products - i've only done two types of products so could of explored more creative areas of the campaign
- consistency - i think theres a consistency within my work because all the designs have a similarity in style and our based upon the penguin book
- existing visual - push it - i did use an existing visual as i was do a campaign for the penguin book although i did alter it pushing i slightly away from its original, i could of probably pushed it further but i didn't want to stem to far away from the original due to the campaign needing to be clear as to who it was for
- identity of other products - i did identify my products by writing on the prints what and where they would be
- audience - what are they attracted to - i think my audience would be attracted to the visuals of my campaign because there modern and play on well-known brands they use and because they get a discount and my audience are always looking for deals
- life span - what do they do with it - the life span of the posters are as long as the campaign goes on and the takeaway cups are obviously short lived and will be disposed once used but from these they receive the voucher from the peel off label which has the life span of the expiry date discount
- finish/scale - i didn't have big prints which would of been of a better finish due to printing costs but i plan on printing one poster large scale as an example of having mock ups photos of locations
- how would you measure the effect? - i would measure the effect of my products by the scale in sales of the penguin books at whsmith and waterstones and the difference in the amount of vouchers sold and the amount then used to purchase a book.
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