Proverbially Yours// Message and Delivery

After creating my silhouettes i asked two people to rank them in order of most usual to most unusual as to get a guide as to how people saw the silhouettes. This helped me put them in the best order for the fold out.

I brainstormed different colour ideas through sketches to see which one looked more visually appealing and which would work best overall for the outer packaging and fold out as i have to use the same stock throughout.

After consideration i decided it would be best to go with white stock and create red background on illustrator for the silhouettes to go against.

The two opinions along with mine and working out of sizes:

Once i'd decided on colour and sizing i printed my fold outs and outer packaging to see them as a 3D mock-up:

original box net

I decided to add text as i felt that just the proverb wasn't enough to explain what the mail shot was communicating:

trying various fonts to suit hand written message - chosen: Chalkduster

message in net with slots for fold out to slide into

cut out into strips

folded in zig zag and placed inside packaging

contained in packaging

just opened - first look

closed - front

fold out upright

fold out thickness

hand sized - front

open - hand sized

outer packaging - open

outer packaging- completely open - mock up of inside message

partially closed

closed - front

closed - back

difference between thickness of not scored and scored edges

bends after being scored on the design side

fold out free stand - scored edge

not scored free stand

best thickness - scored

scored from the back - better edges once bent

After working with the mock-up i decided that the fold out worked best once scored from behind as to not create the print splitting and revealing white. This size also works a lot better than the original 11cm by 16cm as its now hand sized and could fit into a wallet which creates extra purpose then just a throw away leaflet. This was all printed on a semi-gloss roll due to the length of the fold outs and the lack of matt roll. I feel this paper works well for the fold out but i think the outer packaging looks amateurish and fake which is not the effect i want it have.


In order to make it look less amateurish i changed the design. I got rid of all the black out line for the ribbon and the net, using a faint dotted line for the outer of the net in order to cut out.
I also noticed i'd left out a part of the ribbon on the front so added that.
Furthermore i got rid of the message written on the inside of the net as i feel it wasn't direct or clear enough and instead added another insert to go on top of the fold out resembling a child's letter the santa. This i felt was a much more clearer way as it was a separate piece of paper which a child's letter would be and could be crumpled to add more realistic attributes. 

I changed the text to be more clearer in what the child was asking for this year and added the promotion of the fancy dress store as a p.s line from the child as a hint for santa to take some inspiration.