Design Production: Choosing a Brief

I began by reading through all the ISTD briefs and wrote notes on the ones that caught my attention.

I choose 3 for the workshop:


I decided to go with Mutton Quad

5 problems I want to solve in the brief and why?

1. Who is the audience? So I know who i'm targeting
2. What defines a restaurant? So I know what things need to be designed and considered
3. What type of restaurant is it? So I can determine audience
4. What is its environment? So I can consider how it effects the design 
5. What is the purpose of the restaurant? So I know the tone and message

5 facts about the subject and content:

1. People go to restaurants for occasions
2. There is an exterior and interior
3. The appropriate environment is determined by the type of restaurant
4. You eat and drink there
5. You pay for it

5 facts about your audience:

1. They eat out - sociable
2. They celebrate occasions - sociable/ people who have family and friends
3. They are interactive with clients in business - friendly/informal
4. They pay for an experience - willing to spend money
5. Enjoy design/language - creative/visual

5 things I want to communicate:

1. That eating out is fun and entertaining
2. The design of the location can enhance the experience
3. Language and words can look and interesting in an environment
4. That having fun is half of eating out (the other being the food)

What are the possible outcomes:

1. A restaurant/company logo
2. Menu with food and drink options - option to be interactive
3. Dining equipment - cutlery/crockery/napkins/table/chairs/drink mats
4. Interior decoration - walls/way finding/bar/floor/ceiling/lighting
5. Exterior display - window display/menu display/restaurant name/outside furniture/umbrella
6. Promotion material - loyalty cards/flyers/website/people who stand with sign

Distribution of the outcomes:

1. Online presence/on the front of the location/on the promotional products
2. Inside the restaurant/online on the website or app/in window or outside location
3. Inside the restaurant
4. Inside the restaurant/on the walls
5. On the outside of the location
6. Near the location/online/inside the location
7. Social networks!

Initial Ideas:

Rewritten brief: