- buy and engagement ring
Audience..
- men
Purpose..
- inform
- instruct
- educate
Things that could be included into the leaflet/booklet:
- The woman's likes/dislikes eg. colour of jewellery (white gold, gold, silver, platinum), style of jewellery (traditional/modern)
- What's best for her hand
- Shape
- Setting
- Her lifestyle
- Ring size
- Set out a budget
- Loose Diamond? Shop together
- Cut
- Colour
- Clarity
- Carat Weight
- Cost - negotiate
- Certificate
- Care
- Jewellers - trade associations
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