In our monday morning workshop we evaulated all our research we'd done in the past few weeks on our individual and group 'how tos' and identified themes and subjects
we clarified the difference between themes and subjects and rewrote out our 5 seperate general thems and specific subjects we found interesting in our research
we then wrote the 10 out in a list and expanded both ways in theme and subject for each one
We were asked to go away and find 10 words, facts, objects and people of each of the list of 10.
In the time we had i found out this:
BRAND
10 words:
1. name
2. sign
3. symbol
4. colour combination
5. slogan
6. company
7. stamp
8. identity
9. personality
10. perception
10 Facts:
1. A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business.
2. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.
3. Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand, of a brand from the experiential aspect.
4. A case for personal branding:
75% of buying decisions are based on emotion.
5. Strong brands have staying power!
30% of the world's 100 most valuable brands
were developed before 1900.
6. A stronger corporate brand image
will boost your stock price by an
average of 5-7 percent.
7. Did you know that a P.S. is 10 times more likely to be read than any other text in your sales letter
8. Did you know that we are exposed to over 3,000 marketing messages a day
9. So mindful that this survey was based on research that included 50,000 people in 14 countries and 300 brands across 12 sectors, here is a list of the top 20 meaningful global brands.
1. IKEA
2. Google
3. Nestlé
4. Danone
5. Leroy Merlin
6. Samsung
7. Microsoft
8. Sony
9. Unilever
10. Bimbo
11. LG
12. Philips
13. Apple
14. P&G
15. Mars
16. Volkswagen
17. L’Oréal
18. Walmart
19. Carrefour
20. Coca-Cola
1.
10. NIKE -Track and Field coach Bill Bowerman and medium-distance runner Phil Knight are the two men that stand behind this huge success.
The company was founded in 1964 as Blue Ribbon Sports. The company grew quickly.
In 1971, some changes were done and the logo was created by graphic design student Carolyn Davidson. As they didn’t have any better option at the time, the company decided to accept her logo suggestion. It was paid 35$ and the “Nike Swoosh” is today a vital part of one of the worlds most famous brands.
10 Objects:
2. Computer
3. Shoes
4. Tshirt
5. Bottle
6. Sign
7. Packaging
8. Hoover
9. Television
10. Headphones
11. Phones
10 People:
1. Steve Jobs
2. Bill Hewlett
3. Dave Packard
4. Mercedes Jelllinek
5. Celeb Bradham
6. Jerry Yang
7. David Filo
8. Carolyn Davidson
9. Leonardo Da Vinci
10. James Walter Thompson
Typography
10 Words:
1. Technique
2. Typefaces
3. Leading
4. Tracking
5. Craft
6. Communication
7. Arrangement
8. Digitization
9. Greek
10. Occupation
10 Facts:
1. Typography (from the Greek words τύπος(typos) = form and γραφή(graphy) = writing) is the art and technique of arranging type in order to make language visible.
2. Typography traces its origins to the first punches and dies used to make seals and currency in ancient times.
3. In typography, color is the overall density of the ink on the page, determined mainly by the typeface, but also by the word spacing, leading and depth of the margins.
4. roman typeface,as discussed in roman (typeface): in printing, one of the three major typefaces in the history of Western typography (the others being italic and black letter, or Gothic) and, of those three, the face that is of the greatest importance and the widest use
5. The period in the New York Times nameplate died on February 21, 1967. Around the time of the removal, they put out a news release claiming that removing the period from the nameplate would save tons of ink every year.
6. Although the exact origin of serif is still debated, most theories seem to point back to the days of stone carvings. One of the more popular theories (Father Edward Catich, The Origin of Serif 1968) suggests the serifs are a result of carvers chiseling over painted outline of letters on stone, where the brush strokes would create the flares at the edges of letters. Serif fonts are helpful in body paragraph text, as the individual serifs serve to guide the eye across each character. Sans-serif is just the opposite, based on the French word sans, which means without.
7. Trajan is the official font of Columbia University.
8. Helvetica
Designed in 1957 by Max Miedinger, Helvetica’s design is based on that of Akzidenz Grotesk (1896), and classified as a Grotesque or Transitional san serif face. Originally it was called Neue Haas Grotesque; in 1960 it was revised and renamed Helvetica (Latin for Switzerland “Swiss”).
9. Arial
Designed in 1982 by Robin Nicholas and Patricia Saunders for Monotype (not Microsoft), it’s classified as Neo Grotesque, was originally called Sonoran San Serif, and was designed for IBM’s bitmap font laser printers. It was first supplied with Windows 3.1 (1992) and was one of the core fonts in all subsequent versions of Windows until Vista, when to all intents and purposes, it was replaced with Calibri.
10. Comic Sans was never intended to be used as an actual typeface. Vincent Connare created Comic Sans in 1994 for Microsoft Bob, a children’s computer game released in March 1995. Connare thought that Times New Roman was not appropriate for the speech bubbles and went about creating the typeface we know today, inspired by comic style lettering.
Since that time, more and more people have been using/misusing this typeface in non-comic speech bubble situations, which has lead to Ban Comic Sans initiatives.
10 Objects:
1. Posters
2. Leaflets
3. Books
4. Microsoft word
5. Brand names
6. Graffiti
7. Keyboard
8. Handwritten work
9. Phones
10. Screens
10 People:
1. Robert Bringhurst
2. Henri-Jean Martin
3. Max Miedeinger
4. Robin Nicholas
5. Patricia Saunders
6. Christopher Latham Sholes
7. Carlos Glidden
8. Samuel w. Soule
9. Edward Catich
10. Willliam Caslon
FORMAT
10 Words:
1. File
2. Text
3. Command
4. Layout
5. Electronic
6. Packaging
7. Computer
8. Information
9. Design
10. Document
10 Facts:
1. JPEGs lose quality every time they are opened, edited and saved.
2. Most supermarkets offer a choice of pre-packed and loose fruit and vegetables – consumers can choose what suits their needs and preferences. In the UK packaging used for fresh produce accounts for less than 0.9% of total sales packaging, equivalent to 0.1% of household waste
3. A store where books are bought and sold is a bookstore or bookshop
4. In 2010, Google estimated that since the invention of printing, approximately 130,000,000 unique titles had been published.
5. Arabs produced and bound books in the medieval Islamic world, developing advanced techniques in (Arabic calligraphy), miniatures and bookbinding.
6. GIF images are the most common, making up 54.7% of all images on the Web.
7. PNG images are the least common, making up only 14.4% of all images.
8. There are 42.8 images per Web page on average.
9. There is an average of 240 KB of images on each web page.
10. Average image size per format: JPG: 11.8 KB, PNG: 4.4 KB, GIF: 2.4 KB.
10 Objects:
1. Book
2. Poster
3. Leaflet
4. Packaging
5. Image
6. Computer
7. Letterpress
8. Radio
9. Television
10. Phone
10 People:
1. Justin Scroggie
2. Michel Rodrigue
3. Louise Clements
4. Mike Brown
5. Filippo Marinetti
6. Brad Surcey
7. Martin Zampach
8. Mark Zuckerberg
9. Vitaly Friedman
10. Todd Garland
DIAMONDS
10 Words:
1. Mineralogy
2. Crystal
3. Industrial
4. Cutting
5. Characteristics
6. Ethics
7. Jewellery
8. Material
9. Chemical
10. Greek
10 Facts:
1. Diamonds are formed deep within the Earth: between 100 km and 200 km below the earth's surface. Diamonds form under remarkable conditions.
2. The temperatures they are formed at are about 900 - 1300 C in this part of the Earth's mantle where diamonds form.
3. Harvard physicist Peter Lu and colleagues found that ancient Chinese used diamonds to polish ceremonial burial axes in the late stone age or over 4,500 years ago.
4. In the early days, De Beers controlled about 90% of the world's diamond supply. Today, its monopoly on diamonds has been significantly reduced. It is estimated that the cartel now controls about 60 to 75% of the world's diamond trade
5. There's the 45-carat Hope Diamond (and its famous Curse), the mystical Koh-I-Noor Diamond, and the largest diamond ever found, the 546 carat Golden Jubilee.
6. In 1938, De Beers engaged N.W. Ayer & Son, the first advertising agency in the United States, to change the image of diamonds in America. The ad agency suggested a clever ad campaign to link diamonds to romance in the public's mind. To do this, they placed diamonds in the fingers of Hollywood stars and suggested stories to newspapers on how diamond rings symbolized romance.
7. In 1948, an N.W. Ayer copywriter named Frances Gerety, had a flash of inspiration and came up with the slogan "A Diamond is Forever." It's a fitting slogan, because it reminds people that it is a memorial to love, and as such, must stay forever in the family, never to be sold (see below). Ironically, Gerety never married and died a spinster.
8. If hit hard with a hammer, a diamond will shatter or splinter.
9. Another impressive diamond that also took 3 years to cut, and also is part of the British crown jewels, is the Centenary Diamond. It weighs 273.85 carats and is the world’s largest flawless diamond.
10. The biggest diamond in the entire universe is thought to be Lucy, a crystallized white dwarf star, a star consisting of diamonds. It’s weight is 10 billion trillion trillion carat. Named after the Beatles song, Lucy in the Sky with Diamonds, it is technically known as BPM 37093.
10 Objects:
1. ring
2. necklace
3. hand
4. bracelet
5. watch
6. rock
7. diamantes
8. crown
9. Titanic
10. Money
10 People:
1. Frances Gerety
2. Peter Lu
3. Natalia Dubrovinskaia
4. Cecil Rhodes
5. Jean-Bedel Bokassa
6. Albert Jolis
7. Edward Jay Epstein
8. H.G Wells
9. Martina Menneken
10. Mary Of Burgundy
SOCIETY TRADITIONS:
10 Words:
1. Belief
2. Origins
3. Past
4. Holidays
5. Clothes
6. Norms
7. Values
8. Greetings
9. Evolve
10. History
10 Facts:
1. A tradition is a ritual, belief or object passed down within a society, still maintained in the present, with origins in the past.
2. The English word "tradition" comes from the Latin traditio, the noun from the verb traderere or tradere (to transmit, to hand over, to give for safekeeping); it was originally used in Roman law to refer to the concept of legal transfers and inheritance.
3. There are various origins and fields of tradition; they can refer to:
the forms of artistic heritage of a particular culture. Beliefs or customs instituted and maintained by societies and governments, such as national anthems and national holidays, such as Federal holidays in the United States. Beliefs or customs maintained by religious denominations and church bodies that share history, customs, culture, and, to some extent, body of teachings. For example, one can speak of Islam's tradition or Christianity's tradition.
4. African Tradition is expressed through many different art forms, such as music, dance, art, sculpture and beadwork.
5. Spanish Family Values: The family is the basis of the social structure and includes both the nuclear and the extended family, which sometimes provides both a social and a financial support network.
6. Elements of Western culture have had a very influential effect on other cultures worldwide. People of many cultures, both Western and non-Western, equate modernization (adoption of technological progress) with westernization (adoption of Western culture).
7. In early England, a traditional Christmas dinner included the head of a pig prepared with mustard.
8. In 1647 the English Parliament abolished Christmas
9. Ukrainian Christmas trees are often decorated with a fake spider and web. Whoever finds the web on Christmas morning is bestowed with good luck.
10. Children in Vietnam may be named as in order of birth. The first born may be named Ca (big/biggest), and the second Hai (number two) Ba (number three) and so on.
I found this process of researching really good and found out alot of interesting stuff, more than that what was required.
We then got our brief for over christmas in which we have to identify a subject, theme or specific area of interest from the work we have produced.
My immediate thought was branding so i started to look into it and brainstorm my thoughts.
(a few of them)
