Design Practice 2: Concept Workshop

Concept

What is a concept:

- idea
- basis
- implementations
- unique
- backbone
- outline

Definition

con·cept  

Noun An abstract idea; a general notion. A plan or intention; a conception.

Synonyms notion - idea - conception - thought - intention

Perspective - A link

Example of concepts:

'i' for apple eg. iphone, ipad

you can do it - B&Q

take a break - KitKat

Ampersand Hotel:

We had to list different things are in a hotel

Do not not disturb sign

menu

toilets

note pad and pen

bible

room numbers

duvet covers

keycard

towels

mini shampoo / soap

way finding

napkins

coasters

table cloth

uniform

name tags

dinner plates

tourist booklets

elevators

picture frames

dressing gowns

complementary mint

mini bar

We then had to apply the concept of the hotel to some of these things

Elevators - down & up

Towel - wrap & roll

Bible - kneel & pray

Key card - in & out

Coasters - sip & ahhh

Duvets - rough & tumble

Mini bar - mini & strong