Design Practice 2: Bar Concept

Name: Meeting

Type: Cocktail bar

USP: Underground, only sells cocktails

Audience: Young working professionals

At this point we had immediately thought of prohibition and the 1920's art deco style and how people would come to meet at this hidden bars to socialise and dance. 

Things to Brand:

Signage
The name
Drinks
Napkins
Toilets
Walls
Uniforms

Meeting

affiar
assembly
audience
company
reunion
clash
collide
contact
greet

Opposites:

avoid
ignore
leave

Situations:

street
bus
underground
trains
pre-planned
checkout
cinema
school
uni
dating
dog walking
work
online

etc:

chance
face to face

Underground

rebel
alternative
experiemental
social radicals
non conformists

buried
covered
shady
concealed
hush hush
private
mysterious
unknown
obscure
blocked
below the surface

Opposites:

overground
visible
uncovered
obvious
lit
sky
public
loud
exposed
unblocked
define
clear
known

below / above - levels

What is underground?

rats
insects
drains

Concept work: 

1. underground prohibition cocktail bar based on the 20's
2. abandoned tube station like the vintage style
3. insect cocktails

We thought about the tube station concept

signage
different links
vintage feel of the original tube map
connective
network
tracks
constructed
lines run horizontally and vertically on 45 angle


Finalised idea:

Name: Meeting
USP: Underground cocktail bar
Location: London, Shoreditch
Audience: Young, working professionals
Concept: 
Vintage tube station
Networking of tube lines, networking of people
1930's spirits/drinks
Aesthetics: 
Old tube station signage and branding
brick and tile walls
painted lines on the walls
dim / low long hanging lights
old tube ads as artwork
exposed drain pipes (coloured like the tube map)
Branded products:
ticket master uniform
old train map for drinks menu
cocktails named after tube stations
corresponding coloured straws/stirrers
ticket as a loyalty card