Alphabet Soup: Final 10!

The Final 10 Pop 'M's

I went round them in 0.1 instead of 0.8 to give a finer line, wasn't the most successful in staying neat as it became more obvious when it wasn't but i also filled some in which i think improves some visually and in what there representing.

Alphabet Soup - Development

I started off by drawing the base letters using Cambria, Century Gothic and Chalkboard and working around them from my inital experimentation.

I have now to select my final 10 and decide whether to fill them in or leave a plain outline.

Alphabet Soup: POP!

I decided on the letter 'M' for my 10 and started to repeat my ideas using that letter, experimenting with what works best and with what base font.

Alphabet Soup - Experimentation

This was my intial thoughts with the word pop which was then expanded by my research
I then made a plan of action because i like lists

 I printed off different alphabets that were quite simple in Upper and Lower case as a base to start off ideas, working around the original shape either illustrating, erasing, layering, pattern, outline, silhouettes etc.

Cambria

Consolas

Abadi Mt condensed light

Alphabet Soup - Experimental Exercise

Quick Circles

Cold Triangles

Different L's

Exploring with different letters and my word 'Pop'

'How To...' Progress

We edited the logo further by changing the font to Heiti Tc, playing around with the compostition of the text within the bubble and removing the outer bubbles. We then looked at various colours for the logo seeing which would fit best with the

concept of survival.

This is the initial add in for the box of a list of ideas for the contents in which the user might decide on. We havn't decided wether this be on the outside of the box or a leaflet inside.

 

We played around with various box templates and made 3D mockups to see what type of box shape would be best for our project. After seeing the templates in full form we decided we quite liked the idea of using the takeaway style shape and transform our idea more towards that theme for example provide a 'menu' of ideas what to list inside:

SIDES                                                                             QTY

101 PLASTERS; for all those papercut emergencys            |_|

MAINS                                                                                     QTY

201 HIGHLIGHTERS; for when that pink one just won't go on   |_|

DESSERTS                                                                   QTY

301 SWEETS; that desperate need for energy                |_|

Possibly add a few sketches or pictures for a few like how menus will have sample pictures of food.

We were fond of the takeaway idea due it being quite a student esque thing and as well as the box being a nice shape it also matched our idea of taking the template home and building it together yourself.

We added the logo to a card prototype to get an idea of what the product would look like:

We then had the progress crit with another group from our course and asked them 5 questions after presenting our idea to them. This was a very vaulable and responsive way of getting some feedback on our idea, particulary as they are the audience we are aiming for.

It was agreed that we had picked the best box shape and that the product did help solve the problem. During the progress crit we discussed colour scheme for the box and logo which proved very productive and resulted in us changing to a brown card as it added texture and had more appeal then white. To match the new material of the box we edited our logo to red which for one looks better printed on card and two represents our concept of survival alot more than the calm blue pallette.

After the productive hour we decided to change the logo and put it on a prototype to see how it compares, already we can see an improvement, however i feel that a deeper, less bright red is more suited as the bright red seems to be a bit to much, almost harsh.

As we progressed we started to change what we had already started for example the add in sheet to the deeper cranberry red:



We finally made up a prototype in the card with the red logo and as you can see is much more effective, appealing and fitting for the title.

We then went about making the product as it would be sold, effectively a template on a piece of card which you would simply pop out and follow the instructions to create the final product, pictured on the sheet.



Overall i think it's ok but feel we could of done alot more and to a better quality (for example my illustrations are pathetic attempts) if we'd got our heads round our title faster and had more time to research and develop our ideas.